This past summer, the MAIP (Multicultural Advertising Internship Program partnered with Wieden + Kennedy to come up with an integrated marketing communications plan for Nike for the launch of their women's basketball line. 

 

All of the MAIP Interns across the country were put into groups of ten. Each group had copywriters, art directors, strategists, project managers, account managers, social media strategists, production coordinators and publicists. Wieden + Kennedy chose four teams to pitch their campaigns to marketing executives at Nike. Luckily, my team was selected to pitch.